Hair salons must improve service levels
The service level is the criterion for measuring the value created by the hair salon for the customer. In the process of providing a series of services for the customer, the hair salon will bring value to the customer. These products such as hair products will bring product value to customers. Some hair salons often use shoddy products to make them fake. The value of products produced by such hair salons must be extremely low. In the process of providing services to customers, hair salons will Customers bring service value, and service value is not only reflected by people, but also reflected in the decoration, geography, location, price and other material foundations of hair salons, and the quality of people is the value that a person brings to customers. Service value plays a decisive role. In the future The requirements of the hair salon must be that women return to elegant dots, and men return to gentleman-like demeanor.
Hair salons should transform from a life service type to a cultural and creative type
Hair salons give the impression of being a place to cut hair, which is an indispensable part of customers’ lives. However, against the background of future service industry to quality innovation and brand improvement, hair salons must transform into cultural and creative types. Own style and hair salon to have their own brand culture.
Hair salons should have their own style positioning
Hair salons should not only have a comfortable environment, but also have their own style positioning. Of course, this positioning should be based on the premise that the hair salon wants to bring customers a certain feeling. Some hair salons want to bring a fashionable atmosphere to customers. Give customers an idyllic and natural atmosphere, some hair salons want to bring customers a European classical and romantic atmosphere, and some hair salons want to bring customers a national Chinese atmosphere, regardless of whether the hair salon brings customers a style feeling, it is Chinese style. Whether it is European or American or African, it doesn’t matter because the world economy has been integrated. You may see styles from all over the world in the metropolis. It is also realistic for hair salons to reflect this exotic style. With such a positioning, the interior and exterior decoration of the building and the tone and style of the supplies and equipment should be consistent with the style positioning that the hair salon wants to bring to customers, including a flower pot or even a painting with some small details. ignore.
Hair salons should have their own brand culture
Hair salons should have their own brand culture. Customers have not seen your hair salon but only heard of your hair salon name, and they will know about the hair salon. It is precisely the name of the hair salon that has already been passed on. Your hair salon wants to pass on to customers. what kind of information. The name of the hair salon is like an article. You wrote an article with tens of thousands of words. In fact, a few words in the title of the article are already the central idea. Some hair salons are named after the founder. This name may not be The meaning is too deep, but the hairdressing industry is always synonymous with fashion, so this founder dresses himself in the most fashionable way and portrays himself as a celebrity. When customers see this person, they know his hair salon, and some It is a healthy way of life that hair salons pass on to customers. Some hair salons pass on a happy lifestyle to customers, and some hair salons pass on a feeling of coming home to customers. In short, brand culture is a concept. Of course, there are also hair salons. Use your own technical expertise as the fulcrum of brand communication, because the brand itself is unique, so the more individual the brand culture is, the better it is, and the more it develops and forms different characteristics from other hair salons, the easier it is to leave an accurate impression on the minds of customers.
At present, most hair salons in China have neither their own style positioning nor a brand culture. Some hair salons have not developed very well. They started to expand blindly as soon as they showed up in the industry, and finally increased the risk of hair salon operation. In the end, they started again. Going back to the level of how to survive, hair salons should start with the end and firmly towards their goals. No matter how pleasant the scenery on both sides of the road, don’t be lost by short-term benefits, so that a great hair salon may be born in the future. To make hair salons empty, culture, taste and innovation must be integrated into hair salons. This positioning is a kind of wisdom Chinese civilization has thousands of years of cultural heritage. Sooner or later, a Chinese hair salon brand that attracts the attention of the world will be born. It may happen to you and it may happen to others, but I believe it must be someone who is socially responsible and responsible.
